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Marketing for the Built Environment

For over 25 years, Winningham Strategies has helped design and construction firms focus and follow through on effective marketing programs. Michelle Winningham works with architects, engineers, contractors, landscape architects and other design/construction professionals to create a strategic approach to marketing that is tailored to achieve each firm’s specific goals.

 
 
 

Keys to Marketing Success

Having carefully studied firms with successful marketing programs versus firms who continually struggle with how best to market their services, two common denominators emerge for success:

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Make good decisions and maintain focus on target market sectors and clients

 

Invest in marketing as a consistent, ongoing set of repetitive activities—a proactive process rather than a reactive response

 
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Services Provided

MARKET RESEARCH

Identify the right clients and track future projects

 

PROPOSALS AND INTERVIEWS

Increase success getting shortlisted and winning work

MARKETING PLANS

Focus and follow through on the most important priorities

 

PROMOTIONAL ACTIVITIES

Strategize for the best return on marketing investment

CLIENT AND BUSINESS DEVELOPMENT

Connect with prospects and build network contacts

 

MARKETING RESOURCES AND ORGANIZATIONAL MANAGEMENT

Staff and system to improve efficiency and effectiveness

Example Consulting Assignments

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Michelle Winningham

office 503 762 6937     cell 503 516 3774     michelle@winninghamstrategies.com